True Fit, footwear and apparel’s discovery platform, has announced the appointment of Troy Brown to the position of Chief Retail Officer. In this new role, he will lead True Fit’s go-to-market team and drive the global growth of True Fit’s retail partnerships, overseeing all aspects of sales, delivery and client success. William R. Adler, CEO, True Fit welcomed Troy on board.
He will be responsible for the proliferation of True Fit’s SaaS solutions including the company’s new Discovery® platform across retail environments where consumers shop. Prior to True Fit, Troy was acting Vice President of North American sales at Demandware. He also held general management and e-commerce roles at The Timberland Company.
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Thrilled with the appointment, Brown expressed, “I’m excited to be joining a company that drives verifiable revenue lift, return rate reduction and stronger consumer trust. No other company in the world has amassed and connected such a rich platform of unique data sets from thousands of brands, tens of millions registered users and many of the world’s leading retailers. I’m really looking forward to working with a team that is innovative, collaborative and truly best-in-class.”
It may be mentioned here that last year True Fit announced a US $ 25 million Series B financing to serve three areas: rising demand and growth, continued innovation for retailers across channels, and increased hiring for growth and innovation.
