Jaipur based Swastik Trade Centre has doubled its capacity with new unit of 300 machines and shifted its focus from casual wear to high-end fashion. Earlier the company was doing export mainly to the USA, but now from the last one year it is targeting more buyers in Europe and getting good response from there. “We are now manufacturing hand embroidered and value added ladies wear specially as per the taste of European buyers and they are giving good orders to us. Our new unit is of 8,000 square feet and we have total of 475 stitching machines installed at the unit. An investment of Rs. 22 lakh has been made on the machineries while the building of the new unit is on lease,” said Anand Kabra, CEO of the 11 years old company in an exclusive interaction with Team AO.
Anand strongly believes that if you have proper product as per the need of your customer, Europe is not a very difficult market. “More than quantities it is the product, which sells in Europe, so a good reading of the buyer profile is very important to work with European buyers,” says Anand. At present making one lakh pieces per month, the company is expecting 70 per cent growth this year, the last year turnover was of Rs. 8 crore.
