Kraftly, Indian e-commerce platform, has inked a memorandum of understanding (MoU) with the Development Commissioner of Handlooms from the Ministry of Textiles, India to sell products under the ‘Indian Handloom Brand’.
“We are looking forward to enabling the artisans and weavers to promote their products directly through the Kraftly platform and help in building an online presence for these sellers,” Saahil Goel, Co-Founder and CEO, Kraftly.
The company aims to create an additional source of livelihood for the weavers and craftsmen from Uttar Pradesh, Telangana, Assam and Andhra Pradesh, and further promote the dying arts and handicrafts of India. It will also provide the craftsmen and weavers with infrastructural support in marketing, customer acquisition and data analytics to scale up their business.
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It may be noted that the ‘Indian Handloom Brand’ is an initiative launched by Hon’ble Prime Minister of India, Narendra Modi to promote quality handloom products and encourage weavers and artisans to showcase their artwork for the rest of the country.
The handloom sector plays a vital role in our country’s economy, providing direct employment to over 65 lakh people engaged in weaving and allied activities.
