Organic and eco-friendly Indian apparel label Bhu:sattva is planning to expand in the US and Canada next year and introduce a range of accessories like footwear, jewellery, neckpieces, scarves and handbags. Currently, the brand focuses on West Asian and South American markets.
While US accounts for 26.69 per cent of the world market, the average Canadian spends an annual expenditure of 2,450 Canadian dollars on clothing. Additionally, the purchase in these two markets is marked by an extensive awareness of social responsibility and the health benefits of organic clothing. “This makes the consumer base of the two countries perfect for Bhu:sattva products and the clothing label has already gained initial traction in these regions,” Jainam Kumarpal, Founder & Director, Bhu:sattva.
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In recent times, Indian consumers are increasingly inclining towards eco-friendly fabrics, sustainable clothing, and organic apparel i.e. clothes made from bamboo, hemp and eucalyptus fibre, infused with healing herbs, using vegetable colours and natural dyes and organic cotton, grown from non-genetically-modified. In recent times, there has been 60-65 per cent increase in demand of sustainable fashion since 2012.
Bhu:sattva offers completely hand-made, customized and embroidered clothing and other similarly crafted material.
