House of Fraser, a chain of department stores, is partnering with a non-profit foundation, The Great Retail Revival, to offer upcoming retail brands the chance to trade within its flagship Oxford Street store in the new ‘POP at HOF’ pop-up. The 10 retailers will be shortlisted by people’s votes who will get a chance to showcase their design at the House of Fraser flagship on April 2, with the ‘POP at HOF’ opening on May 8th for two weeks.
