Wrangler®, the global leader in jeanswear and casual apparel, has announced the goal to reduce water usage at its facilities by 20 per cent by the year 2020.
The company is celebrating a milestone of three billion litres of water saved since 2007. The finishing steps in producing a pair of jeans typically require multiple water baths. The company reduced water usage without compromising on quality by merging steps. This improved wash down process, combined with increased water recycling, yielded this significant resource conservation.
“Wrangler has always had a strong connection to the land, and a commitment to protecting our natural resources for future generations. Now, we are expanding our water stewardship program goals to further help reduce our impact and conserve the water resources of the communities where we operate,” said Tom Waldron, President, Wrangler.
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The brand’s water recycling programme invested in advanced wastewater treatment systems to improve effluent water quality which allows treated water to cycle back through the system. It may be noted that the company’s Torreon facility in northern Mexico has achieved a 45 per cent water-recycling rate through a combination of disc filtration and biological treatment processes.
The company also plans to invest in additional technology at the site to achieve a 75 per cent recycling rate by 2018.
