Wrangler, the global leader in jeanswear and casual apparel, has announced a new pilot programme to address soil health improvement through sustainable growing methods.
The apparel retailer purchases roughly half of the cotton for its products from the US. The US cotton industry outperforms most other cotton growing regions across the globe on environmental metrics. The company wants to determine how even greater environmental and economic benefits can be achieved through a programmatic focus on soil health.
Wrangler and advisors from the Soil Health Institute (SHI) will work with US farmers to unlock further improvements in cotton yield, irrigation, energy inputs, greenhouse gas emissions and soil conservation.
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“Scientific research shows greater attention to soil health can further reduce the water and energy inputs required to grow cotton and other crops. We’re working with a cotton grower in Alabama to explore the best way to implement and measure the effects of robust soil practices such as no-till, crop rotation and cover cropping. We hope to have dozens of growers in the program within a few years,” said Roian Atwood, Sustainability Director, Wrangler.
In a sustainable commitment, the company’s other programs include a commitment to 100 per cent renewable electricity by 2025, zero waste facilities and process and technology improvements that have saved 3 billion litres of water over the last decade.
