Wrangler®, the denim brand deeply connected to cowboy culture, has unveiled a multi-year sponsorship agreement with the Dallas Cowboys, reinforcing its role as the official jeans of ‘America’s Team.’
The sponsorship will take centre stage at AT&T Stadium and receive extensive exposure across multiple media platforms, including television, radio, and social media. During the 2023-2024 Dallas Cowboys season, Wrangler aims to honour cowboy culture with exciting activations at the stadium, social media content featuring players, cheerleaders, and the Flag Team. Additionally, Texas-based retail locations will host in-store promotions on Wednesdays throughout the season, showcasing Wrangler products to further celebrate the partnership.
Expressing excitement for the collaboration, John Hickman, Vice President of Business Development for the Dallas Cowboys, emphasised the seamless alignment between Wrangler’s values and the lifestyle embraced by Cowboys players and fans.
In addition, the sponsorship includes a monthly summer concert series, ‘Sounds of the Star presented by Wrangler,’ hosted at The Star in Frisco, the esteemed Dallas Cowboys World Headquarters.
