Be it Spanish fashion giant Zara, British multinational retail chain Marks & Spencer, Next or MANGO, the brands/retailers world over have pledged not to use Mohair fabric any more. The move has come after the gruelling video by PETA (People for the Ethical Treatment of Animals).
It is pertinent to mention here that Mohair is a silk-like yarn made from Angora goat’s hair.
Reportedly, the recent ‘ban Mohair movement’ has taken the total number of brands that have ditched the fabric to 50.
Previously, big fashion players such as, GAP, Arcadia Group, H&M, Esprit and Banana Republic pledged to stop using Mohair.
“These fashion brands understand that no jumper or scarf is worth the blood, fear, and cries of gentle baby goats – and every other retailer must take a notice,” recently said Yvonne Taylor, Director (Corporate Projects), Peta.
Notably, PETA is the largest of its kind organisation which has over 6.5 million active members who work to make sure that no animal suffers and their rights remain intact.
The South African Mohair industry, which contributes more than half of the Mohair fabric supply across the world, came under the scanner when PETA alleged brutality in reaping Angora goats for fabric.
According to PETA, around 40,000 Angora goats died after shearing, as the cold weather and rain directly impacted them. Shearers are paid by volume and not their time, which encourages them to work carelessly and they leave wounds on goats and slaughters them when they’re of no use.
