The Woolmark Company has announced the appointment of Ajay Pradhan as its new Country Manager for India, signalling a leadership transition aimed at strengthening the organisation’s presence and engagement across the Indian subcontinent.
Pradhan has been associated with The Woolmark Company and its parent organisation, Australian Wool Innovation (AWI), for more than eight years. He previously served as Senior Manager – Marketing and Business Development for India, Bangladesh and Sri Lanka. In his new role, he will be responsible for leading strategic initiatives in India, with a focus on industry partnerships, brand collaborations and consumer engagement to further promote Australian Merino wool.
With over 16 years of professional experience across textiles, fashion and advertising, Pradhan has played a key role in building long-term relationships with brands, exporters and manufacturers. During his tenure at AWI, he led several collaborations across the value chain, contributing to greater awareness, adoption and market relevance of wool-based products.
Pradhan has also been a consistent advocate of sustainable fashion, promoting transparency and responsible practices from farm to finished product. His work aligns closely with Woolmark’s global commitment to authenticity, quality and environmental stewardship.
Commenting on the appointment, Pradhan said he was honoured to take on the responsibility and continue working closely with industry partners. He noted that India represents a dynamic and growing market for wool, both in manufacturing and end use, and said he looked forward to strengthening engagement, innovation and sustainability across the value chain.
The Woolmark Company is recognised globally as an authority on wool, working closely with industry stakeholders to promote wool as a natural fibre and a premium ingredient in high-quality textile products. The Woolmark logo is one of the most widely recognised and respected quality assurance marks in the textile industry.
With Pradhan’s appointment, The Woolmark Company aims to further consolidate its leadership position in the Indian market and advance its mission of promoting sustainable, high-quality wool solutions for the future.
