BELLA+CANVAS, the US-based manufacturer of wholesale apparel, has launched a new T-shirt made from 100 per cent recycled materials, called the EcoMax tee.
The EcoMax tee is created by mixing pre-consumer Airlume combed and ring-spun cotton leftovers from its Los Angeles cutting factory with polyester that has been coloured using dope using recycled PET plastic bottles. Dope dyeing, also known as solution dyeing, is thought to be more environmentally friendly than traditional methods of fabric colouring since it colours synthetic fibres before they are spun into yarn without using a lot of water.
Made of 35 per cent recycled cotton and 65 per cent rPET, the EcoMax tee is available in white, black and navy.
According to BELLA+CANVAS, the new item is “about repurposing waste into something new, rethinking the way we make things, and re-establishing our relationship with what we wear.”
Approximately two EcoMax tees may be made from the scrap cotton from a single 3001 T-shirt, which is BELLA+CANVAS’s most popular style. For every EcoMax shirt made, the company claims that seven PET bottles are saved out of landfills.
