SuperCircle, a New York-based textile waste management technology platform, has secured US $ 24 million in Series A funding to scale its artificial intelligence-driven solution for retailers seeking to better manage end-of-life textiles, according to industry sources.
The funding round was led by venture capital firm Foundry, with participation from BBG Ventures, Renewal Funds and Elemental Impact. The capital will be used to accelerate the development of SuperCircle’s full-stack platform, expand supply-chain integrations, grow its processing and reverse-logistics capabilities, enhance data architecture for compliance reporting, and support rapid onboarding of major enterprise retailers.
SuperCircle’s technology enables brands and retailers, including names such as J.Crew, Guess and Reformation, to transform textile waste — including unsold stock, returns, excess inventory and fabric scraps — from a cost liability into a revenue-generating, traceable asset, while meeting Extended Producer Responsibility requirements. The platform combines digital operating infrastructure with AI-driven sortation to determine the most profitable and sustainable next life for each item.
Chloe Songer, Chief Executive and co-founder of SuperCircle, said the company was built to provide retailers with a scalable, financially viable system for managing textiles at the end of their life cycle, significantly reducing supply-chain losses from excess, damaged and returned goods.
Foundry partner Jaclyn Hester described the platform as setting a new industry standard for waste management infrastructure, noting that it gives retailers unprecedented visibility and control over end-of-life textiles while delivering regulatory readiness and measurable financial outcomes.
SuperCircle has already diverted more than six million textiles from landfill and aims to responsibly manage more than one billion textiles by 2030.
The funding news follows broader industry focus on textile circularity, with retailers and brands increasingly adopting solutions to reduce textile waste and comply with environmental regulations.
