Beni, a woman-owned secondhand apparel and accessory shopping platform, has secured US $ 4 million funding in seed round led by Buoyant Ventures. This brings Beni to over US $ 5 million to date in funding from both its pre-seed and seed rounds.
Beni says it welcomes shoppers to the world of re-commerce by making it easier to find and buy secondhand apparel and accessories. When a shopper finds something they want, the browser extension suggests similar listings from leading resale sites.
With Poshmark’s recent acquisition by Naver and ThredUp’s projected revenue exceeding US $ 82 billion by 2026, shoppers are clearly investing to support the circular fashion economy.
“We started Beni to make resale more accessible. Beni saves shoppers hours of scrolling and helps resale sites get the right inventory to the right shoppers. With this financial backing, we will grow our team and scale Beni to accelerate the adoption of resale,” said Sarah Pinner, Co-Founder, Beni.
It’s worth noting here that Beni has been funded primarily by women in both the pre-seed and seed round. Buoyant Ventures is joined in the seed round by Better Ventures and pre-seed investors XYZ Venture Capital, Chingona Ventures and Starting Line Ventures.
Beni reports that it continues to develop its technology and partnerships to consistently surface the best secondhand options to shoppers. The company has partnered with over 30 resale sites such as The RealReal, Rent the Runway, Vestiaire Collective, eBay and Kidizen to name a few.
