Ralph Lauren, a global distributor of lifestyle products, has unveiled its new Live On promise, which will enable its past and future products to live on responsibly by 2030.
As part of the Live On announcement at the Global Fashion Summit, Ralph Lauren also revealed its iconic cashmere sweater will be the first-of-its-kind luxury Cradle to Cradle (C2C) Certified product.
From the cashmere fibre to the rich dyes, as well as the iconic label made of organic cotton, every component of the sweater will be certified. Consumers will be able to recycle their cashmere sweaters for future use through a cashmere recycling programme.
Ralph Lauren has pledged to design its products according to circular principles by 2025, with a goal of achieving C2C certification for five iconic products. Furthermore, the company will provide high-quality products made entirely of recycled cotton.
By 2025, the company plans to assess ways for customers to rent, repair and recirculate Ralph Lauren products in a few key cities.
“At Ralph Lauren, we have always believed in creating things that last– that never go out of style,” says Katie Ioanilli, chief global impact and communications officer. “Today, as we unveil our Live On promise and Timeless by Design approach, we are embracing Ralph’s vision of timelessness more deeply and boldly than ever before.”
