German sportswear brand Puma has significantly expanded its textile recycling initiative, Re: Fibre to create millions of replica football jerseys with at least 75 per cent recycled textile waste for the 24/25 season. For the first time, these eco-friendly jerseys will be used by 35 clubs.
Launched in 2023, Re: Fibre initially produced 46,000 jerseys using recycled textiles. The upscaling for 24/25 aims to reduce reliance on plastic bottles for recycled polyester products and focus on minimising textile waste.
Starting 20th July, Puma will offer 100 limited edition badges made from match tops worn by Premier League footballers Jack Grealish and Christian Pulisic. Designed by American clothing upcycler Andrew Burgess, these badges will be available in stores. Burgess will also host three workshops to teach consumers about upcycling and customising clothing, transforming a Puma Re: Fibre T-shirt into a sports garment.
Anne-Laure Descours, Puma’s Chief Sourcing Officer, said, “Re:Fibre gives football fans a tangible example of how Puma is working towards creating a ‘Forever Better’.
“Our wish is to have 100 per cent of our polyester products created from textile waste. Rethinking how we produce and moving towards a more circular business model is important and Re: Fibre is central to that.”
