Messe Frankfurt, the German trade fair organiser, has acquired a share in the denim trade show, Kingpins. The collaboration between Messe Frankfurt and Kingpins brings together Messe Frankfurt’s wealth of experience and resources with Kingpins’ exceptional expertise.
This strategic partnership aims to cultivate innovation, encourage collaboration, and drive growth within the denim community.
Kingpins, renowned for its shows in New York and Amsterdam, will retain its independent operations, preserving its unique identity that has made it a sought-after event for denim enthusiasts worldwide. The strategic partnership with Messe Frankfurt allows Kingpins to continue flourishing while the size of the stake and its financial details remain undisclosed.
Andrew Olah, Kingpins’ founder and CEO, revealed a longstanding aspiration to collaborate with Messe Frankfurt, citing their shared vision and Messe Frankfurt’s vast expertise and experience as an 800-year-old exhibition company.
With a portfolio comprising approximately 50 international trade fairs across 11 countries, Messe Frankfurt’s investment in Kingpins not only enhances its offerings but also reaffirms its dedication to advancing the denim industry. Messe Frankfurt already possesses denim shows like Beyond Denim and Denimworld in its collection.
Messe Frankfurt’s CEO, Constantin von Vieregge, admires Kingpins’ unique vision and innovative approach to the denim industry, envisioning a partnership built on mutual respect and a shared goal of becoming the premier platform for impactful business interactions in the denim sector.
