The new Levi’s WellThread collection which uses plant-based dyes and organic cotton has an India connection.
This S/S 2023 men’s and women’s collection uses fabrics spun with organic cotton sourced from Levi’s WellThread Transitional Cotton program which was launched in 2020.
And the program works with small shareholder farmers in India as they transition their fields to a production system that sustains the health of soils, ecosystems and local communities.
Levi supports the farmers during this transition by committing to purchase their transitional cotton crop, which reduces their financial risk during the shift to organic farming.
Paul Dillinger, Levi Strauss & Co. VP, head of global product innovation said, “Collaboration is a key element in all of our work and we’re grateful to all of the farmers, designers, and material scientists who contributed to the breakthroughs that will help protect our planet.”
He further added that our goal is to develop more sustainable methods to make high-quality, beautiful clothing that will endure both emotionally and physically. Through WellThread, Levi’s has demonstrated a firm commitment to supporting research efforts for new processes and resources to be scaled and shared with the world.
