The Lenzing Group has announced the extension of its revolutionary fibre identification technology to TENCEL™ branded lyocell and modal fibres.
Not surprising! Following the successful launch and feedback from the industry on the system used for LENZING™ ECOVERO™ branded fibres, it was expected from Lenzing to further expand the technology.
And, with this the Group has yet again bolstered its commitment to providing supply chain transparency along the entire textile production process.
So what’s this fibre identification technology!
The technology helps in the physical identification of fibre origin at different stages of textile products such as the fabric and garment level.
Consequently, this enables full traceability of the fibre, in addition to protecting from counterfeiting.
Besides, it also provides assurance to brands and retailers that their products are made from TENCEL™ branded lyocell and modal fibres.
Since the fibres are made in state-of-the-art-production facilities that meet high standards for resource efficiency and environmental and social responsibility, the brands and consumers get full visibility of how and where their products are made.
Here it is important to mention that as of November 2021, all fabrics will be tested for fibre identification, enhancing the security of Lenzing’s services and increasing transparency and security between value chain partners.
It is all about protecting brand credentials with eco-friendly assurance.
More on this, Florian Heubrandner, VP Global Textiles Business, Lenzing AG, says “By extending the TENCEL™ brand’s effort on supply chain transparency with our fibre identification technology, we hope to enable the textile industry to become more sustainable, as well as ensure our brand partners have the credibility to communicate their sustainability efforts and combat green washing.”
Florian adds “Over the next few years, branded fibre products will employ fibre identification technology on a broader level, and, in time, it will be possible to real time track and trace materials through the supply chains.
Through Lenzing’s partnership with TextileGenesis™ to launch a blockchain-enabled supply chain traceability platform, in addition to its innovative E-branding Service, Lenzing has been at the forefront of digital traceability and has been creating an unprecedented level of traceability.
Founded in 1938, Lenzing produces wood-based viscose fibres, modal fibres, lyocell fibres and filament yarns, which are used in the textile industry and in the nonwovens industry.
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