CovationBio, a global provider of bio-based solutions, has partnered with Killer, to introduce the newest innovation from its bio-based polymer brand Sorona®. With the introduction of this collection, Sorona® polymer treated in a hank dyeing process becomes a breakthrough in the shirting industry. Using Sorona® polymer, the innovative application for shirting provides a two-way stretch without the need for spandex.
As a result of the partnership between CovationBio and Killer, a garment with remarkable comfort, moisture management, luxurious drape, and a superior hand feel can be made. It can also have brilliant colour, outstanding stretch, and recovery. By refining the process for dyeing Sorona® polymer and shortening the processing time for coloured stretch fabrics created with Sorona® polymer, the new global collection advances the use of sustainable materials in casual fashion.
Sorona® polymer provides a high-performing, sustainably derived material solution. It is created from 37 per cent yearly renewable plant-based materials. Current uses for fibres manufactured with Sorona® polymer in clothing include athleisure and sports wear, insulation, swimwear, outerwear, suits, faux fur and more. Sorona® polymer is a bluesign® approved product, an OEKO-TEX® STANDARD 100 product with Class 1 accreditation, and a USDA Certified Biobased Product.
“At KKCL, we are driven by a strong desire to constantly keep pace with the newest trends that are attractive to Gen Z, our core customer segment, that values performance and style in equal measure. Shirting is a growing segment within our menswear portfolio. We chose Sorona® polymer as a key innovation to bring the elements of comfort, stretch, recovery, and moisture management. We believe in close customer engagement and have enabled that through these new garments that deliver both performance and sustainability. Our collaboration with the CovationBio team is an important step towards innovation that balances three key elements for our offerings – style, comfort, and fashion,” added Hemant Jain, Joint Managing Director, KKCL and Killer Brand Leader.
“Sorona® polymer in yarn-dyed format is an innovation that simplifies the overall fabric processing and maintains and delivers superior performance and an additional degree of design freedom. The Killer brand team was looking at new ways to innovate in the arena of yarn-dyed shirting. They realized fibers made with Sorona® polymer present a unique way to bring comfort and youthful vibrancy to their garments and express the spirit of what their brand stands for – freedom in movement that displays both style and substance. We were fortunate to work with the Killer brand who have a strong pulse of their customer’s needs and are pioneers in this space,” said Dr. Michael Saltzberg, CEO, CovationBio.
