Lalit Agarwal, MD, V-Mart has said that sustainability is major current significant factor globally as well as in India.
V-Mart is one of the leading retailers in India.
Addressing an event of The Retailers Association of India (RAI) he said, “With consumer awareness and legal frameworks evolving rapidly, in India too, we would see apparel retailers following suite with new trends in recycling/upcycling and increasing use of natural and organic fibres.”
He further added that waste management is another arena which would rise in prominence. From the pricing perspective, it would be a tough year of juggling choices. With price points bound to increase, keeping in view the new GST implementation for sub-1000 rupees products, value fashion retailers would have to go the extra mile to keep their offerings competitive.
Regarding the market sentiments, he said that with consumer confidence on the upswing, the apparel retail market is bound to see continued recovery in 2022.
“We are already seeing vast crowds at the physical stores with the onset of the festive and marriage season. We anticipate a solid pick-up of consumers once more thronging the physical marketplace, which took a hit over the last two years due to the pandemic. A renewed focus on digitalisation of processes and business offerings would continue in 2022,” he said.
