An analysis from Public Desire, the apparel and footwear brand, has created a list of the top countries in the world that are the most advanced in sustainable or “slow” fashion.
To determine which nations are the best progressed in terms of sustainable fashion, Public Desire examined data from over 20 different nations. The study was carried out using criteria such the size of each country’s garment market, the revenue generated by fast fashion and slow fashion in 2024, and the share of these categories of fashion in the total apparel market.
The data was obtained from official publications released by a few of the countries, Statista, and IBIS World. By closely examining each fast fashion business and the volume of online searches, the researchers determined the top fast fashion brands in each nation and the extent of public interaction with the two fashion industries.
In every country that was examined, SHEIN was discovered to be the most sought-after fast fashion brand. A different search was conducted to determine the frequency with which “thrift stores near me” were searched in all of the nations that were examined in order to gauge the popularity of sustainable fashion.
With US $ 5 billion, or 47.393 per cent, of its garment market revenue derived from sustainable fashion, the United Arab Emirates leads the world in the slow fashion sector. Japan ranks fourth with fast fashion making up 20.02 per cent of the market, and slow fashion almost equally represented at 20.022 per cent, with a combined US $ 18 billion in sales. With a 19.4 per cent market share of slow fashion, or US $ 7.9 billion, France ranks sixth. Sixth-place Canada has 13 per cent of the apparel business, or US $ 2.6 billion, accounted for by slow fashion.
With an 11 per cent share, or US $ 1.98 billion, for slow fashion in a US $ 18 billion apparel market, Australia comes in seventh place. With a US $ 358.70 billion apparel market, the USA is in seventh place. Fast fashion accounts for 37.9 per cent of the total garment market, whereas slow fashion makes up 10.873 per cent of the market, or US $ 39 billion.
India ranks ninth in the world, with US $ 9 billion, or 8.491 per cent of the market, going towards slow fashion. On the other hand, 13.87 per cent of the clothing market is made up of fast fashion.
