UK-based Frugi, a sustainable children’s apparel company, has collaborated with the Cotton Lives On recycling programme to transform worn out cotton clothing into roll mats for people experiencing homelessness.
Frugi, known as an ethical and organic kidswear brand, was founded in 2004 by Kurt and Lucy Jewson.
The brand has already contributed significantly to the production and delivery of the programme’s first tranche of mattresses, made from 3,600kg cotton.
With a distinct aim to extend the life of cotton in a way that helps both people and planet, the Cotton Lives On programme promotes sustainable living by educating consumers on cotton’s natural lifecycle in order to divert unwanted cotton from landfill.
Frugi said that it strongly supports this ambition by championing sustainability and demonstrating what it means to be truly circular.
The Cotton Lives On programme focuses on using old cotton to be recycled and ultimately make roll mats to help homeless people get a better night’s sleep.
“Our participation in the Cotton Lives On programme is another strong step for Frugi to become fully circular. Frugi believes in the power of cotton, demonstrated through our use of organic cotton, and this programme embodies the importance of keeping these valuable fibres in circulation, and in doing so, protecting the planet we play on,” said Sarah Clark, CEO of the Frugi Group.
