Around 129 Eco Athletes supported by Action Speaks Louder have addressed Calvin McDonald, CEO of Lululemon to incorporate 100 per cent renewable energy, wind and solar particularly within its supply chain by the year 2030.
The content of the letter narrows down to work on the issue of removing fossil fuel manufacturing processes and working solely on reducing greenhouse gas emissions.
Eco Athletes and non-profit organisations believe that climate change is threatening the future of sports and recreation, thus requiring active and sport wear brands to decarbonise their supply chain.
The awareness among consumers about pollution and climate change is driving brands to become more environmentally conscious and take bold steps toward reducing carbon emissions while promoting clean energy.
Fashion campaign manager at Action Speaks Louder, Ruth MacGilp commented, “We hope that Calvin McDonald listens to these passionate climate advocates. They represent a growing chorus of athletes who want the brand to align its values of sustainability, wellness and community with its environmental practices hidden within the supply chain. Lululemon has the opportunity now to be a leader in pushing for a green transition across the fashion industry.”
