Dollar Industries Limited, a leading hosiery brand launching a digital campaign, Make Everyday Fit to increase awareness of yoga, highlights its importance and the significance of staying active in the present times.
The campaign highlights the necessity of athleisure wear for yoga-related activities.
The digital campaign, Make Everyday Fit, has been created by Lowe Lintas and the campaign has an approximate reach of about 40 lakhs as well as an engagement rate of 1 lakh on social media platforms.
“In line with our mission to assist people in maintaining a holistic approach towards their health and well-being, we have introduced the athleisure wear category. Athleisure wear has become a staple in today’s time as people are mainly confined to their homes for their safety and the wellbeing of the world. It provides much needed comfort for efficient functioning as it has excellent fit and stretch, facilitating ease and movement,” Said Vinod Kumar Gupta, MD, Dollar Industries Limited.
He added “Yoga has been a part of our Indian culture since time immemorial and we believe that World Yoga Day was the ideal day for us to launch this campaign as we can best highlight the necessity of such wear, coupled with motivating the masses to inculcate a healthy everyday practice like yoga as part of their lifestyle.”
In another development, the company joined hands with the Government of West Bengal and executed a free vaccination drive for its employees and their family members. Approximately 1,500 people were vaccinated.
The company will also carry out this initiative across its plants in Tirupur.
