
Recycled textile manufacturer Circulose has announced a new wave of partnerships with major global fashion brands as it advances efforts to bring its next-generation material to market at scale. The latest partners include Danish fashion group Bestseller, UK retailer John Lewis, C&A, Filippa K, Reformation, Faherty, Bobo Choses and Zero, according to industry reports.
The partnerships follow earlier agreements with H&M, Mango and Marks & Spencer, reflecting growing interest in Circulose’s regenerated cellulose pulp, known commercially as CIRCULOSE®. The material, produced from recycled cotton and other textile waste, is designed to replace traditional virgin cellulose fibres such as viscose and lyocell in clothing production.
Circulose, formerly known as Renewcell, faced significant financial challenges that culminated in bankruptcy proceedings in early 2024. It was subsequently acquired by Swedish investment firm Altor, rebranded and restructured with new leadership in late 2024, prompting a strategic shift toward long-term collaborative agreements with fashion brands.
In a statement, Circulose Chief Executive Officer Jonatan Janmark said that the expanded roster of partner brands represents “an important milestone” in the company’s resurgence. He noted that, after a year of resetting strategy and engaging extensively with potential partners, the recent commitments demonstrate that Circulose’s efforts are “paying off” and will help unlock the next stage of its production journey. Janmark added that the company is “proud to enable brands who are serious about transforming the textile industry”.
Industry analysts have interpreted the expanding network of partnerships as a sign of renewed confidence in circular textile solutions amid broader sustainability challenges in the fashion sector. By aligning with established brands, Circulose aims to scale the adoption of recycled materials beyond pilot projects and into mainstream production.
The new agreements are expected to strengthen Circulose’s position as a leader in sustainable textile materials and may facilitate the restart of its production facilities, which have been under redevelopment since the company’s restructuring.






