C&A, one of the leading European fashion brands has launched a new Spring/Summer 2023 collection made with Recover™, a high-quality recycled cotton fibre produced from textile waste.
The collection aims to place recycled cotton as the core ingredient of a more sustainable fashion industry. And it is the result of the 4-year strategic partnership established by the two companies last year.
Each piece of this collection contains 20% Recover™ recycled cotton fibre.
It is the latest to come from the long-term collaboration in which both Recover™ and C&A double down on their commitment to circularity by coupling the use of recycled raw materials with powerful educational messaging.
Suzanne McKenna, Chief Range and Sustainability Officer at C&A Europe, said, ‘’Harnessing innovation to increase the availability of high-quality recycled materials is an important step towards a circular economy. Our latest collaboration with Recover™ demonstrates our commitment to connect 7/10 products to a principle of circularity by 2028.’’
Alejandro Raña, Chief Business Development Officer at Recover™, stated, “Collaborations with global brands such as C&A bring our vision of circular fashion at scale to life, and the necessary demand to make a lasting impact on the industry.”
