Canopy’s Hot Button Report 2024 has ranked Birla Cellulose as the top Man-Made Cellulosic Fibres (MMCF) provider. Fashion brands and retailers can use the research, which was released by the environment-focused non-profit organisation Canopy, to independently evaluate MMCF vendors for their forest fibre sourcing.
H.K. Agarwal, Business Director of Birla Cellulose and Managing Director of Grasim Industries Ltd., took pride in Birla Cellulose’s leadership in driving the collaborative effort to scale Next Gen solutions.
Meanwhile, Nicole Rycroft, Executive Director of Canopy, offered heartfelt congratulations to the Aditya Birla Group for maintaining its top ranking in Canopy’s 2024 Hot Button Report. She commended the Group’s dedication to removing Ancient and Endangered Forests from the MMCF supply chain and emphasized their continued success in advancing Next Gen fibers at scale.
The Aditya Birla Group’s Cellulosic Fibres division, Birla Cellulose, is a top manufacturer of Man-Made Cellulosic Fibres (MMCF) with an emphasis on sustainability. Using ecologically friendly closed-loop technology, such as recycled materials and improved natural resource conservation, they run 11 pulp and fibre manufacturing facilities.
