Birla Cellulose, the pulp and fibre business of the Aditya Birla Group and a leading sustainability-focused Man-Made Cellulosic Fibres (MMCF) producer, has announced a strategic partnership with Usha Yarn Ltd., a leading company in manufacturing and supply of sustainable recycled yarn.
Both companies are collaborating to use pre- and post-consumer textile wastes to make recycled yarn, which will have more than 50 per cent textile waste. The recycled yarn will be a blend of chemically recycled textile waste and mechanically recycled textile waste with the lowest energy, water, and chemical consumption.
ManMohan Singh, Chief Marketing Officer, Birla Cellulose said, “Partnership with Usha Yarn is in line with Birla Cellulose’s commitment to supplying 1,00,000 tonnes of recycled fibre by 2024 and continuously innovate our offerings for recycled products by collaborating with best-in-class partners like Usha Yarn and help in providing highest quality recycled yarn to brands.”
Anurag Gupta, MD, Usha Yarn, said, “Brands are looking at new innovative sustainable yarn that has higher recycled content from textile wastes meeting Global Recycle Standard criteria and simultaneously provides the best performance when converted to garments. Our partnership with Grasim Industries will provide the necessary solution for brands backed by strong sustainability and circular credentials.”
