Baleaf, a prominent Chinese sportswear brand, has launched a Modal fabric crafted from beech tree pulp. Simultaneously, they have unveiled an extensive sustainability strategy on their website, reaffirming their dedication to environmental initiatives and adherence to the Global Recycled Standard (GRS) for eco-friendly fabric production. Their strategy highlights the use of regenerated nylon and polyester fibres sourced from recycled plastic bottles, non-toxic pellets, and repurposed fishing nets in their latest clothing collections and packaging.
The branding department head, C.H. Katherine, explained that they were exploring more efficient methods to reduce emissions in product delivery. “Baleaf believes that being green in our personal and professional lives can make the world a better place. Our main goal is not just to talk about being eco-friendly but to actually show it through our actions,” she asserted.
Lefee Xu, the CEO of Baleaf, highlighted the company’s dedication to crafting durable and premium-quality activewear right from the start. Their aim is to extend the lifespan of clothing, reducing the frequency at which individuals need to purchase new garments and thus diminishing their carbon footprint. Additionally, they aspire to collaborate with a wider network of suppliers in the future to produce environmentally responsible activewear.
Baleaf has earned a reputation for its global conservation endeavors and has set an ambitious goal of achieving 100 per cent environmentally friendly product offerings by 2035.
