The clothing and footwear company Allbirds has created M0.0nShot, a pair of zero-carbon sneakers, as part of an effort to strengthen its commitment to sustainability.
Dubbed ‘the first zero-carbon shoe in the world,’ M0.0nShot is constructed of carbon-negative components such merino wool, foam derived from sugarcane, and bioplastic eyelets made from a polymer created from repurposed methane.
According to Allbirds, the product has a carbon footprint of 0.0 kilos Carbon dioxide equivalent (CO2e), compared to the industry average of 14 kilograms (about 30 pounds) CO2e. The shoe will be unveiled in June during the Global Fashion Summit in Copenhagen.
“Creating a net zero carbon shoe that is commercially viable and scalable is the culmination of our entire back catalogue of work,” said Tim Brown, co-founder and co-CEO of Allbirds.
“M0.0nShot isn’t a silver bullet for the climate crisis—it’s a proof-point that, when we take sustainability seriously and are laser-focused on carbon reduction, we can make incredible breakthroughs,” he added.
Even though this shoe may have a little carbon footprint, according to Allbirds, it signifies a “major leap” for the company. As a result, the business is encouraging others to follow its lead by making the toolkit that helped M0.0nShot reach zero available to the public.
The outcome of many years of work and the New Zealand company’s dedication to steadily reducing carbon in its operations and products from the beginning is M0.0nShot. In 2018, it created SweetFoam, its first carbon-negative substance, which had an impact on the brand-new foam used in M0.0nShot.
In 2020, Allbirds was the first apparel company to mark products’ carbon footprints. The Adizero x Allbirds, the world’s lowest-carbon shoe, was the result of a partnership between the company and Adidas that was launched a year later.
