Zivame.com, India’s No 1 intimatewear destination,has announced the launch of its new brand campaign that showcases the ease, comfort and convenience of shopping for intimatewear on zivame.com.
The campaign consists of three films, each built on a strong consumer insight.
The first film showcases how lack of variety in one’s lingerie restricts his/her outerwear choices and offers the simple solution of unearthing a wide range of variety on zivame.com with 50k+ styles and 100+ brands.
The second one highlights the discomfort of wearing the wrong bra size and how it can lead to missed opportunities. With the Zivame Fitcode, one can find their right size and profile and get their perfect fit.
The third film showcases the embarrassment and judgement a woman faces while shopping for this category and highlights how zivame.com gives them a private, comfortable and discreet shopping experience.
More on the campaign, Lavanya, COO, Zivame, averred “The campaign not only conveys Zivame’s category expertise, but also gives the assurance of being a platform that understands women like a friend, meeting her unique needs.”
Sachin Kamble, National Creative Director, Leo Burnett, said “The campaign addresses the common problems that women face while shopping for their intimatewear and how zivame.com simplifies and transforms this experience for consumers.”
Zivame is an e-retail lingerie brand for women founded in 2011 and is based in India. Along with innerwear, Zivame sells shapewear, sleepwear and activewear through online and offline stores.
