An annual assessment on the apparel business that examined over 300 clothing brands’ key performance factors reveals Zara as the leading retailer in the space.
Salience Search Marketing’s analysis examined eleven key performance metrics, including as brand recognition and trends in visibility search volume year over year. The study determined the owned social score and examined monthly searches for each company to identify the top five brands in the industry: Zara, M&S, H&M, NEXT, and Boohoo.
According to the research, Zara leads the market in terms of brand recognition with over 91 million social media followers and a sizable 1,830,000 brand searches monthly. Additionally, a meme account for the apparel line’s well-known ‘unusual poses’ emerged, increasing brand recognition.
With more than 8 million social media followers and 5,000,000 brand searches each month, Marks & Spencer is the second most well-known brand in the industry.
Despite claims that e-commerce is declining, there has been a 7 per cent increase in organic growth overall within the industry, indicating that consumers are still eager to shop online.
The survey also uncovered the trends that motivate web searches. For instance, there has been a 169 per cent surge in searches for ‘Stussy hoodie.’
Brett Janes, Managing Director at Salience Search Marketing, commented, “This report saw Salience conduct its biggest analysis yet as over 300 clothing brands were assessed. As a whole, it has been a positive year for the industry, with a 7% increase in organic growth and a sizeable volume of searches and visibility.”
