Berlin-based online retailer Zalando has announced the debut of its first adaptable collection for kids, which is centred on items that cater to the needs of kids with impairments and is sold under the labels Friboo and Yourturn Kids. The assortment will expand to include a total of 29 items, including bodysuits, T-shirts, pants, sweaters and undergarments with different adaptable features.
Markus Breitsameter, team head for design textiles at Zalando, stated, “We thought about parents, relatives, and carers when designing the collection and took their feedback into account, in addition to the individual needs, which can vary from child to child.” “Although our clothing offers children the opportunity to dress themselves, it also helps parents to dress their children – something they often have to do several times a day.”
The items should have wider neck openings and more buttons on the pants to make them easier to put on and take off.
October 2022 saw the addition of adult adaptive fashion to Zalando’s inventory, which is always growing. This summer saw the launching of six adaptive shoe types made in partnership with the Boss brand. The Zalando collection also includes easier-to-put-on “hands-free slip-ins” from Skechers, a variety of bags from JanSport, and adaptive training apparel from Adidas.