Berlin-based fashion and lifestyle e-commerce company Zalando has announced the appointment of Anna Dimitrova as its new Chief Financial Officer (CFO) and member of the Management Board, effective 1st January 2026.
The company said Dimitrova brings “deep financial expertise, a strong strategic mindset and proven leadership” to the role. She joins from Deutsche Glasfaser, where she currently serves as Group CFO. Prior to that, she spent several years with Vodafone Group, holding senior positions including CFO of Vodafone Germany and the Czech Republic, and Strategy, Corporate Development & Integration Director for Vodafone Germany. In that role, she oversaw the integration of Kabel Deutschland and Unity Media following major acquisitions.
Kelly Bennett, Chairman of Zalando’s Supervisory Board, said Dimitrova “combines deep financial expertise, a strong strategic mindset, proven leadership of large cross-functional teams, and an exceptional track record of driving transformation.” Bennett added that she is “the ideal choice to complete this strong Management Board and work with Zalando’s teams to seize the exciting opportunities ahead.”
Dimitrova will succeed David Schröder, who has served as interim CFO since March 2025 and will now return to his responsibilities as Co-CEO.
Commenting on her appointment, Dimitrova said she was “delighted to join Zalando at a pivotal time,” noting that the company’s evolving ecosystem strategy is “creating new opportunities across both B2C and B2B segments to better serve consumers and partners throughout Europe.” She added that Zalando “demonstrates that Europe can build growth companies for the digital age” and expressed her intention to “accelerate growth, expand margins, and drive strong cash generation at scale across the continent.”
The appointment comes as Zalando continues to advance its ecosystem strategy, transitioning from a traditional e-commerce model to a platform-based approach that connects consumers, brands, and retail partners. The company has also been strengthening its leadership team; earlier this month, it appointed a former L’Oréal executive as Vice President to help develop its beauty division into a major growth pillar within its fashion and lifestyle ecosystem.
Zalando is currently experiencing a period of sustained expansion. In August 2025, the company raised its full-year guidance following strong second-quarter performance, ending 30th June 2025, and its acquisition of rival retailer About You on 11th July.
