Ace Turtle, one of India’s leading technology-native retail companies, is geared-up to expand the Wrangler® brand as the plan is to open 40 new stores in FY ’24.
It currently has 44 stores and is available offline at exclusive monobrand retail stores and leading departmental store chains such as Lifestyle, Shoppers Stop and Centro as well as leading online platforms
The brand is also focusing aggressively on marketing and has appointed Indian cricketer Smriti Mandhana as the brand ambassador. Her vibrant presence and compelling storytelling will add a fresh perspective to Wrangler’s narrative, connecting with consumers who seek fashion, comfort, and quality in their denim choices.
Ace Turtle is the exclusive licensee of the iconic global denim brand Wrangler® in India.
Nitin Chhabra, CEO, ace turtle said, “Leveraging our vertical commerce business model that integrates design, manufacturing and marketing with the help of technology, we have been able to more than double Wrangler®’s sales in India in FY ’23 over FY ’22. We are thrilled to welcome Smriti as the brand ambassador for Wrangler® in India as we gear up for a major expansion in FY ’24 and drive awareness and adoption among consumers. Wrangler® has always stood for breaking barriers and encouraging individuals to be their authentic selves.”
Smriti Mandhana said, “I’m honoured to be associated with Wrangler®, a brand that is synonymous with timeless denim craftsmanship and resonates with my personal style and beliefs. Wrangler® has scaled remarkably in the past couple of years after ace turtle became the exclusive licensee in India. ace turtle’s unique technology-driven and data-rich business model has helped bring the global denim brand closer to millions of Indian consumers.”
