Footwear and apparel giant Woodland is the latest to join the list of retailers that have postponed or cancelled their expansion plans owing to the ongoing pandemic that has affected businesses across industries.
The brand will, instead, shift its focus to online sales now, shared Harkirat Singh, Managing Director of Aero Club that owns Woodland.
“This year, definitely, we have stalled the expansion of new stores, and are focused more on our online sales, where we are making all our stores omnichannel,” he told IANS.
Harkirat said that while the company’s share of online business was 12-15 per cent of the total business before COVID-19 hit the world, it has now increased to an impressive 20-25 per cent.
He also informed that considering the mounting relevance of digital today, Woodland has already begun working on its new website to cash in on the opportunity.
Moreover, Woodland is all set to offer more products under the protective gear category, as it has begun producing masks and PPE.
“We will bring in more protective products even in our lifestyle products, jackets and shoes, where we can do anti-bacterial,” he underlined.
