Premium Indo-western womenswear brand Chique has entered the South Indian market with the launch of its first flagship store in Bengaluru, located at Phoenix Mall. The 800 sq.ft. outlet marks the brand’s debut in the region and forms part of its wider strategy to scale its physical retail presence across high-consumption urban centres, according to a recent media release.
As part of its expansion roadmap for 2026, a company official stated that Chique plans to open 25 company-owned stores over the next year. The brand is targeting a 50% year-on-year increase in revenue, with annual recurring revenue expected to grow from Rs. 100 crore (US $ 11.14 million) in 2025 to Rs. 150 crore (US $ 16.71 million) by the end of 2026.
The company has earmarked an investment of Rs. 20 crore (US $ 2.22 million) to support its growth initiatives. Of this, Rs. 15 crore (US $ 1.67 million) will be directed towards new store openings and the expansion of its retail network, while the remaining Rs. 5 crore (US $ 557,000) will be invested in marketing and enhancing brand visibility.
Commenting on the expansion, founding partner Siddhant Gupta said the brand continued to see strong demand for fashion that reflects evolving lifestyles and caters to everyday wear requirements. He added that physical retail remained Chique’s primary sales channel, complemented by online sales through its own website as well as marketplaces such as Myntra and Pernia’s Pop-Up Shop.
On the international front, the brand has already established a presence in the UAE and is preparing to enter select European markets. Over the next three years, Chique is aiming to build a network of more than 150 stores across domestic and overseas markets.
The company also revealed that it is integrating artificial intelligence across functions including finance, logistics, design and retail operations, with the objective of supporting scale and improving operational efficiency as it expands its footprint.
