The British lifestyle company White Stuff reported a 2.4 percent increase in revenue to 155 million pounds for the entire year.
According to the corporation, a reduction in promotional activity and a concentration on customer “favourites” categories, which accounted for half of full price sales, drove a 6.8% increase in full price sales for the reviewed year. EBITDA grew to 8.6 million pounds, a 23 percent rise over the previous year.
Commenting on the full year trading, Jo Jenkins, chief executive of White Stuff, said in a release: “This has been another strong year for White Stuff, despite a challenging external environment, which reinforces that the commitment to our brand transformation is working. We are as confident in our brand credentials as ever. We will continue to focus on our multi-channel approach – giving more and more customers easier access to the brand, as we grow in the UK and internationally.”
Throughout the year, White Stuff launched three retail sites, including a flagship store in Liverpool ONE. The business has stated that more openings in Teesside and London Gatwick are scheduled for 2024.
The company has expanded its cooperation with M&S and currently operates from 20 locations nationwide in addition to standalone outlets. Over the course of the year, sales from all third-party concession partnerships rose by 19%.
In addition, the business established itself in three new markets: the USA, the Czech Republic, and New Zealand. It also produced a solid performance in wholesale sales.
