Mumbai-based Visagar Polytex, engaged into manufacturing, retail and trading of women’s ethnic wear, has launched its first retail outlet in Mumbai. This one is company’s 14th retail outlet in the country under the brand name VIVIDHA, others being present at Rajasthan, Gujarat and West Bengal.
The company has launched the ‘Home Based Opportunity Scheme’ (HBO), which brings on board aspiring women entrepreneurs who have flair for doing business. With the first launch city being Mumbai, the company expects a gradual but mass participation in this scheme. The company is already seeing good response for the scheme and expects an enrolment of at least 500 members with a turnover of Rs. 5-7 crore within the 12 months from Mumbai itself.
Tilokchand Kothari CMD, VPL said, “The launch of VIVIDHA is a significant achievement for us and we hope this store will give us an opportunity to increase our brand presence and to reach out to a wider target audience,” adding , “We are pleased to launch this unique scheme, which an aspiring woman can effortlessly start her business with minimum entry barriers, a range of facilities, earn pride and respect amongst her family members and social circles by realizing dreams of owning and managing a successful ethnic wear home-based business.”
