Vividha is the leading ethnic wear fashion brand of Visagar Polytex, a multi dimensional organization engaged in textile manufacturing, wholesale, retail & trading business, to open 200 Vividha franchise showrooms across India. Currently present in over 15 locations across the country, the company has in-house manufacturing at their state-of-the-art unit in Surat and hand-work capacity at Kolkata. “Our product line includes various fabrics in the non-branded market with wide range of sarees and lehengas. Recently, we have introduced a new product, which is salwar suit. Currently, salwar suit is estimated to be a Rs. 20,000 crore plus industry and a sizeable chunk of ethnic wear in the market,” said Tilokchand Kothari, Managing Director, Visagar Polytex while sharing inputs about the company.
