VIP Clothing Limited, a well-known innerwear company in India, has announced the opening of its Frenchie X sub-brand on Amazon India. The brand is continuing to make sure that its apparel is easily available to India’s expanding online consumer base by taking yet another step towards full digital retail integration.
For almost fifty years, the firm has been producing high-end innerwear for men. Over time, it expanded its line of business to include women’s and children’s innerwear as well as the recently released athleisure clothing line Rivolta.
Beyond design and production, the brand has consistently matched itself with evolving tastes and contemporary demands. With a foundation in fine craftsmanship, the innerwear company is shifting its attention to a more flexible sales and delivery strategy.
Speaking about the partnership between Frenchie X and Amazon India, Kanishk Pathare, D2C Head at VIP Clothing Limited, stated that Frenchie X is made for consumers who demand more from their essentials. Giving today’s consumer immediate access to innerwear that feels as amazing as it looks is the goal of the exclusive Amazon launch. Everyday necessities are being turned up at VIP to reflect the vitality of contemporary life, he adds.
