Indian innerwear and lifestyle company VIP Clothing Limited has entered into a retail partnership with Lulu Malls across the country, aiming to expand its presence in premium shopping destinations.
The collaboration will see the company showcase its full product portfolio, including brands such as VIP, Frenchie, Frenchie X and the Yuva Series, to a wider consumer base.
Sunil Pathare, chairman and managing director of VIP Clothing Limited, said the partnership marked an important step in strengthening the company’s reach and accessibility. He added that the move would allow consumers to experience the company’s emphasis on comfort, quality and style within a modern retail environment.
The outlets within Lulu Malls are set to feature dedicated product displays, brand-led experiences and visual merchandising designed to increase customer engagement. The company said the initiative aligns with its strategy to enhance consumer touchpoints and boost visibility in large-format retail spaces.
With a heritage spanning more than five decades, VIP Clothing Limited has positioned itself around the concept of providing affordable products, everyday comfort and reliable quality to households across India.
