VIP Clothing Ltd., a well-known innerwear brand, has partnered with Swiggy Instamart to enter the rapid commerce market. Through this arrangement, the company will provide clients nationwide with quick 10-minute delivery of its men’s innerwear brand, Frenchie.
The company stated that this strategic initiative is aimed at modern consumers who value convenience and speed, positioning the brand as a leader in using quick commerce within the fashion industry.
Due to the growing middle class, urbanisation, and e-commerce, the company’s revenue increased by 13 per cent to US $ 7.2 million in Q2 FY ’25 from US $ 6.2 million in Q2 FY ’24.
One of the top manufacturers of intimate clothing in India, VIP offers a variety of intimate clothing in several market niches under several brands, including Feelings, Leader, Frenchie, and VIP.
