With the retail debut of its high-end innerwear range, Frenchie X, VIP Clothing is bolstering its presence in Maharashtra and Delhi following a successful launch in Goa. The updated Frenchie X range is currently being offered in more than 100 stores in Delhi, Pune and Mumbai.
VIP Clothing Limited, via this expansion, is aiming to meet the evolving needs of its customers by offering its products at various convenient locations. The launch of the Frenchie X brand by the company in the major metros of India constitutes a strategic step for the company in expanding its footprint, both physically and digitally. VIP Clothing Limited has previously launched the Frenchie X line on quick commerce platforms like Swiggy Instamart and Zepto.
Frenchie has been a reputable brand in Indian innerwear for many years, according to Sunil Pathare, Chairman & Managing Director of VIP Clothing Limited, who commented on this most recent milestone. The brand is pushing the boundaries of comfort, style, and quality with Frenchie X. VIP is thrilled to provide this updated line to Mumbai and Delhi following the successful launch in Goa, guaranteeing that clients can effortlessly obtain high-end daily necessities. This strategic growth comes after the company’s dedication to improving both its online and offline presence.
Initially known for its men’s innerwear, VIP Clothing Limited has now broadened its product line to include athleisure, high-end accessories like handkerchiefs, and collections for women and teenagers.
