VF Corporation, a global leader in the design, manufacture, marketing and distribution of branded lifestyle apparel, footwear and accessories, has appointed Jim Pisani as Global Brand President, Timberland, effective immediately. He is replacing Stewart Whitney who left the company in July this year.
Commenting on the appointment, Scott Baxter, Vice President, VF said, “Jim is a tremendously talented and accomplished executive with a proven track record of delivering consistent business results and generating new growth opportunities. His passion, energy, and embodiment of the values deeply rooted in the Timberland brand and in VF make him the ideal leader to guide the brand into its next phase of global growth.”
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Pisani most recently served as President of VF’s Licensed Sports Group, which includes the Majestic® brand. He reportedly joined VF in 2008 as President of VF Licensed Sports Group. Prior to VF, he was engaged in branding, merchandising, sales and marketing operations at PepsiCo and Kraft Foods.
Excited about his new role, Pisani said, “There are so many opportunities in front of the Timberland brand and I look forward to partnering with the talented teams around the world to leverage our collective strengths and accelerate growth.” Timberland is engaged in the design, manufacturing and marketing of premium footwear, apparel and accessories for the outdoor lifestyle.
