In order to further win its loyal base of young consumers, Thinx is now rebranding its teen line.
The American underwear brand has decided to now rebrand Thinx BTWN to Thinx Teens.
And that’s not all!
The underwear brand will also be, reportedly, slashing the price of Thinx Teens to as low as US $ 16. The brand will also be coming up with an advertising campaign.
Notably, it will be sold on its website; however, later this year the brand will sell at Walmart.com and Target.com.
The brand is appealing to young consumers by stressing on the re-usability of its underwear. It is easy to wear & wash and is intuitive to use – besides keeping new menstruators fresh and dry.
Thinx was founded in 2013 and is majorly known for its period underwear.
