Urbanic, the UK-based fashion brand, has announced the launch of Savana, a fresh venture specifically adapted for Generation Z women. With a focal point on modern trends, Savana aims to become a foremost destination for individuals looking for fashion. Savana uses proprietary AI production procedures from start to finish, aiming to reduce inventory waste and support sustainability.
The brand has recognised two major segments: those looking for premium quality products and those with a robust fashion sense but restricted budgets. With the start of Savana, Urbanic continues to adjust to developing consumer preferences, reaffirming its pledge to meet their needs and creating stronger connections with its audience.
“We are happy to launch Savana by Urbanic, a brand that summarises the spirit of modern fashion while staying committed to quality and innovation. With Savana, we strive to empower young women to articulate themselves through their style, providing them a varied range of fashion-forward choices that reverberate with their lifestyle,” shared James Wellwood, Founder, Urbanic.
Savana’s entry collection provides a range of styles designed to suit every feature of a young woman’s life, from informal daywear to refined evening attire. Each piece is crafted to make sure it not only appers good but also feels easy to wear. This new endeavour by Urbanic is set to have a major impact on the fashion industry, with a focal point on sustainability and ethical production practices as central values.
