Urban Outfitters, the US fashion and lifestyle brand, is venturing into Central Europe by opening its first store in Warsaw, Poland.
The flagship store, spread over an area of 860 square metres, is located in the renowned Elektrownia Powiśle shopping mall.
While this is Urban Outfitters’ first venture into Central Europe, the brand already has stores in 11 Western European countries including Austria, Belgium, Denmark, France, Germany, Ireland, Italy, The Netherlands, Spain, Sweden and United Kingdom.
While emphasising on brand’s continual commitment to customer satisfaction, Emma Wisden, Managing Director, Urban Outfitters Europe, said in a statement “Our final goal, as a brand pioneering at the forefront of the world retail market, is to offer our shoppers a unique experience both in terms of our product and the environment that we create to display it.
She added that their success of menswear and womenswear mixed with their national cult brands and home and beauty formula has today helped the brand defy existing trends and expand themselves further across Europe and other countries from across the globe.
