Uniqlo, one of the high street’s global specialists for clothes which have high accessibility, has had designers and stylists bring fresh flavour to its LifeWear collection over recent years – and the newest name to add to the pile is Christophe Lemaire. He announced the link up with Uniqlo – a brand he had “dreamed of working with” for some time. “Our philosophy is close to Uniqlo’s,” Lemaire explained. “Uniqlo designs quality garments for everyday life. It’s not trend-driven. Everything is about the product and technological innovations. Their philosophy is strong and modern. We believe that Lemaire’s journey beyond the frontlines of fashion to focus on the wearer is completely in keeping with the LifeWear concept’s commitment to comfort, quality and style aimed at making life better.
