PVH Corp owned Tommy Hilfiger is introducing a virtual reality shopping experience at select stores and wholesale partners worldwide, where consumers can watch the Fall 2015 Hilfiger Collection runway show in groundbreaking three-dimensional, 360 degree virtual reality. The concept has been created in collaboration with WeMakeVR, developers of 360 degree 3D virtual reality experiences. The Hilfiger Collection virtual reality experience will be available at Tommy Hilfiger stores in London (Brompton Road and Regent Street); Amsterdam (P.C. Hooftstraat); Dusseldorf (Schadowstrasse); Milan (Piazza Guglielmo Oberdan); Florence (Piazza degli Antinori); Zurich (Bahnhofstrasse); Paris (Boulevard des Capucines and Champs-Elysees); and Moscow (Kuznetsky Most). The concept is also launching at wholesale with Selfridges, London’s iconic department store.
